notes.

A blog from the Sound and Music Team

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9 February 2018

We are the change that we seek

My journey through the Audience Diversity Academy has been an important and thought provoking step in my career as an audience development specialist. It has allowed me to step away from my own personal views and practices and honestly and transparently assess my own approach to audience diversity, my organisations approach and the sectors approach. […]

Learning, adapting and growing together

Over the past 2 months I have begun to initiate and deploy the first set of newly developed audience data capture forms to the talented artists on Sound and Music’s Composer-Curator touring programme. This experiment aims to give these grassroots artists the tools to capture insightful audience data, including around diversity, from their own events […]

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21 February 2017

Want to work with us? Call for partners

We’re changing the way we select partners. We want to work with partners who share the same values as us, specifically around diversity, including gender, along with a shared approach to audience development and data insight. We want to work with partners who can create a supportive and valuable experience for composers. From ensembles, soloists, […]

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18 September 2016

New Music – Audience Survey the Results

Back in July we conducted our second New Music Audience Survey –  to find out more about interactions with new music audiences, from ‘you’ the people creating and producing the work. We wanted to know how things were going. How you were engaging with audiences, both online and offline. If audiences for your work had changed, […]

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7 June 2016

We want to hear more about your audiences

Here at Sound and Music we use data and evidence to inform our creative programmes, activity and output. Our commitment is that we will evolve with you, and ensure that our work is timed to be the most useful, supportive, innovative and exciting that it can be. I am currently in the process of developing our […]

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14 May 2016

Learning from artists – let’s try it.

Audience Development When writing about audience development in the context of art organisations, the first question that springs to mind is whether there is anything left to say. Personally, the prospect of another workshop, seminar or even the very words ‘audience development’ makes me sigh. It isn’t that I’m bored of discussing this topic − […]

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1 September 2015

The newly relaunched Audience Labs and why you should apply this very instant.

Back at the end of 2013, Sound and Music launched the Audience Development Incubator with the idea that we could empower people to understand more about a crucial aspect of working in new music, the audience. Nearly two years on and 13 projects later we’re still keen on audiences and have redesigned the programme to take all […]

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23 February 2015

Developing audiences for new music in 2015. Part 3 – Consistency and Continuity

This is the final post in a series of three that explore the results from the Audience Development Survey, the minutes from the new music audience development network meeting and some of my own thoughts and experience from a Sound and Music viewpoint. This one focuses on Consistency and Continuity. Previously we’ve looked into Data and Language […]

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16 February 2015

Developing audiences for new music in 2015. Part 2 – Language and Communication

This is the second in a series of three posts that explore the results from the Audience Development Survey, the minutes from the new music audience development network meeting and some of my own thoughts and experience from a Sound and Music viewpoint. This one focuses on Language and Communication. Before this we had Data and coming […]