A blog from the Sound and Music Team



9 February 2018

We are the change that we seek

My journey through the Audience Diversity Academy has been an important and thought provoking step in my career as an audience development specialist. It has allowed me to step away from my own personal views and practices and honestly and transparently assess my own approach to audience diversity, my organisations approach and the sectors approach. […]

Learning, adapting and growing together

Over the past 2 months I have begun to initiate and deploy the first set of newly developed audience data capture forms to the talented artists on Sound and Music’s Composer-Curator touring programme. This experiment aims to give these grassroots artists the tools to capture insightful audience data, including around diversity, from their own events […]


23 June 2017

“Diversity: the art of thinking independently together.”

In applying for the AMA Audience Diversity Academy, I set myself a series of professional and personal goals, namely to analyse and test ways in which I can contribute to Sound and Music’s ongoing aim to  address the issue and continued lack of diversification in the new music sector.  A key concern is ensuring that […]